L o a d i n g

Keventer Realty

Crosswinds Experience Zone

Sector :
Luxury Real Estate
Client :
Keventer Realty
Year :
2017
Key Technology :
Motion Design / 3d Modelling / Interactive Programming / Spatial Design

01 . The Brief

Keventer Realty wanted an on-site Experience Zone for Crosswinds, luxury real estate project in Alipore, Kolkata.

The project had many unique features, both in the architecture of the project, and in the form of partnership benefits available to residents. An effective solution would allow the client to lead the interaction during the meeting based on what piqued their interest.

Raw previews from the content development process.

02 . The Solution

A room in their model flat was setup as the experience zone. We designed and installed a setup spread across two walls that integrated a projection display surface and a large screen TV. The structure was designed to mimic the characteristic slats on the exterior of the building.


Custom content was developed highlighting each special feature of the project, integrating 3d architectural renders, video footage, technical information and floor plan breakups. All of this was linked up via a physical remote, so the viewer could jump to any part of the presentation they wanted.


Final screens from the Projection Display

PROJECT PROCESS & COMPONENTS
3d Content Development

Building Exteriors, Pool & Special Features, Floor plan walthroughs, special features

Experience Zone Design

Site visits, Installation modelling, Technical Purchasing, TV / Projector Installation, Schematics for construction and materials

Final Presentation Design

Development of final presentation with user-controlled navigation for sales meetings & demos.

On-Site Installation & Delivery

Integration of Projector + TV Screen with remote controlled access. Staff training sessions with documentation.

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